THE CHALLENGE

agency COLLE McVOY CAME TO US TO PRODUCE AN IMAGE LIBRARY FOR CUB CADET’S NEW SUREPATH COMMERCIAL ZERO-TURN MOWERS. THE PRODUCTION CHALLENGES CAME DOWN TO AN EXPANSIVE FILMING LOCATION, SEPARATE EVENT TAKING PLACE DURING PRODUCTION, CAPTURING COMPELLING TESTIMONIALS DURING RACE TRACK USE, AND PRODUCING ENOUGH ASSETS TO COVER years worth of marketing.

Cub cadet needed a visually interesting library that could be used for instructional videos, websites, social content, trade shows, print, and national ads.

All in one day.

THE SOLUTION

WE CAME UP WITH A PRODUCTION PLAN THAT ADDRESSED ALL OF THE CLIENT’S LIBRARY NEEDS IN ONE PRODUCTION DAY. WE WERE ABLE TO ARRANGE A SCOUT DAY AT INDIANAPOLIS MOTOR SPEEDWAY AHEAD OF TIME WHICH HELPED US SCHEDULE OUT A PRODUCTION “PARADE ROUTE” THROUGH THE GROUNDS. FINALLY WE PARTNERED WITH AMAZING CAMERA, AUDIO, G&E AND DRONE CREW THAT ENABLED US TO SIMULTANEOUSLY CAPTURE AERIAL FOOTAGE, CUSTOMER TESTIMONIALS, AND A PRODUCT MOTION/STILLS LIBRARY.

see it on their website